Further, this CBS Sports article notes that in 2020, the four big NASCAR sponsors were announced as Xfinity, Geico, Coca-Cola, and Busch Beer. GB Quality Imports LTD is a new company that is specialising in Chinese imports of, AAM Racing are seeking sponsorship for their star racing driver Anesu who is set to complete the newly formed British GB4 Championship due to start on the 2nd of April. What better way to differentiate your company from the competition. The UK governing, Copyright SponsorSeeker 2022. However, there are some types of companies that are primed and ready to sponsor racing. The automotive company did go on to have something of a presence in F1 in later years, serving as the title sponsor for the Red Bull Racing team between 2016 and 2020. Frankie is looking to become British Karting Champion and Id like to share A little, British Lawn Mower Association are seeking sponsorship for theONLY GRASS roots motorsport event in the world! You dont have to be in F1 to be sponsored think local and use your network of contacts. Tool companies want craftsmen to try their products. Its so much easier to close a sale with someone youve already built a rapport with. Decks attract attention, open doors, and start relationships. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Use that information to show the value of advertising with your race team. Itll be the basis for everything you post on social media, how you write race reports, and more. Wouldn't you rather advertise to a captivated race fan versus someone who might be road raging on their way to work? People love to talk about themselves so ask questions and chat about them. The 2023 British GT Championship Calendar features seven double-header weekends at some of the UKs premium circuits. Have you seen a pet care business on someone's race car and wondered, 'what does that have to do with racing?' Think about the problem you will help solve and the goals youll help reach. This means its a time of change from a partnership perspective too. You don't have to start big. JB Kart Racing We offer karting accessories nationally and world wide to provide performance on and off the track! Athletes need to apply to be an ambassador before applying for sponsorship, and applications are reviewed between October and November. My name is Harry Payne, Im ranked 5th in the world, and I am the driver of the Steinhausen Racing sidecar. And remember, sponsorship success takes time dont give up. A&G Motorsports I currently race a Kramer in the supermono GB class and Im looking for sponsorship to help me be able to race. And which brands are the best potential sponsors to work with? Whether you're a YouTuber ready to turn your hobby into a side-hustle or a nonprofit looking for companies that sponsor events, we've got something to help you reach your goals. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Sponsor a video game streamer with an audience of over 1,800 on Twitch. Some brands have maintained such a presence in motorsport that they have become synonymous with certain properties - think Shell and Ferrari - or events, such as Gulf Oil and Porsche in the World Endurance Championship during the late Sixties and early Seventies. Sponsors Corporates Agencies Partners Brands Sponsoo connects sponsors with thousands of athletes and clubs of more than 300 different sports. The Best Companies for Sports Sponsorship 30 Honda-powered entry at the Children's of Alabama Indy Grand Prix at Barber Motorsports Park April 28-30. Two professional racers who have become social media influencers, George Hammel and Don O'Neal will explain how you can create content and value with podcasts. The world of motorsport offers brands unparalleled flexibility from truly global title sponsorships to single-race technology or supplier partnerships. HeadSweats.com: Head Sweats will respond to your sponsorship request within 72 hours. Learn more in our Cookie Policy. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). This will be key in making sure theyre happy throughout the year. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Sponsorship Application - CarSponsors.com 2. Read ourprivacy policy, 2023 Dugganite Racing Team | Website designed by Onexception. What started for an off road racer as an ask for a deal on springs after one year became a primary sponsorship of the Eibach Springs Trophy Truck. The record-setting quarter comes on the heels of a record year in 2020 (despite the pandemic) and three straight years of at least $100 billion in venture funding. This can include hospitality, stickers on a car, events etc. Performance/Motorsports Sponsorship Specialist Job in Dearborn, MI Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. Will Jennings Im a 18 year old British racing driver, who has completed in karting championships since the age of 12 and had some success. The #1 marketplace for sports sponsorship. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Some brands will continue to invest in motorsport sponsorship as it's crucial for research and product development. DHL Express- DHL is a logistics company that has a wide range of sponsorship portfolio ranging from motor sports, business, lifestyle to fashion. Check to see who distributes beverages to your favorite local gas stations, grocery stores, and even the race track. Where can I find sponsorship opportunities? Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. President & CEO of United States Auto Club, Director of Special Marketing Projects, Monster Energy, Series Director, King of the Hammers & CEO, Hammerking Productions, Director of Motorsports of E3 Spark Plugs & E3 Lithium Batteries, Director of Marketing, Virtual Racing School, Off Road Motorsports Hall of Fame Inductee & Crandon Promoter, Cohost of Racers in Rental Cars & NHRA Top Sportsman. Read on for a step-by-step guide to getting sponsored. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Many race teams are sponsored by the driver's, crew's, or owner's place of business. They might be worth a proposal the next time. Im currently working on this car to be able to show it at car stands, competitions. Covid accelerated the shift online. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Feel free to drop Racing Mentor a message on social media if you have any questions. Funding Your Future - Motorsport UK Find Sponsorship Opportunites | Looking For Sponsor You don't have to wait for a race or event to create value for sponsors. So, research is needed on what the prospect company is striving to achieve. However, there are some types of companies that are primed and ready to sponsor racing. Sponsors will need a clear return on investment (ROI) and that does not come by putting a sticker on a car. Consider yourself as a marketing agency pitching to a business. Did you know a recent study showed 72% of motorsports enthusiasts showed loyalty to a brand/company? Megan Meyer, creator of Driven By Social Academy shares her secrets on creating value through social media by posting consistently. It's the nature of the sponsorship hunt. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. our brand and its image, we require sponsorship partnerships with high performing teams and individuals. As a racer, you have many ways of telling your story. After karting for the past 5 years, and beginning his car racing career this season, Alex Walker is planning to race in the Mini Challenge next season. Check those out next time you're working on proposals. There are sponsorship opportunities in all disciplines, at all levels of the sport and can assist you to continue in Motorsport. Sponsorship allows smaller companies to compete with their industry giants, and consumers often perceive sponsorship in a positive way. Describe what you can provide CRC in exchange for sponsorship (i.e., sticker placement on car, logo on hero cards, logo on crew shirts/apparel/fire suit, promotion of CRC's products via social media, etc.) There are lots of ways to give added benefits to a sponsor, but you need to think outside the box and be innovative with your ideas. Try and see the positive in every situation. 2023 will be our, Sean og Cahill is searching for sponsors to help him progress his rallying career at the Irish Junior Rally Series. Record Venture Funding Spawns New Sports Sponsorship Investment Prostate Cancer UK Rallycross Team Ian Smith has advanced stage cancer and has been building a 40k Super Modified Rallycross car to race in, Sam Pearson is looking for sponsorship to support their Hillclimb events. Young companies want visibility. Online events exploded in popularity during the quarantine creating advantages for those who were early adopters. Tobacco Sponsorship - What follows? Motorsport Sponsorship Opportunities - reach over 20 million viewers! I would highly recommend C G Clutch Specialists for any of your road or race applications"Leon WightmanMini Se7en Racer, "Id like to take the time to thank everyone at CG Motorsport for the fantastic support. Dont just approach motorsport press for coverage. You should finish with a comment to wrap it up, such as could we exchange business cards / details?, Motorsport UKBicester MotionOX27 8FYPlease use the postcode OX26 5HA in your Sat Nav, T: +44 (0)1753 765000E: hello@motorsportuk.org, Click here to see the regulations out for consultation, Registered Office as above, Registered Number 01344829. We, Lewis Sumner is a young racing driver who is look for sponsors to help his driving career. To maximize the returns on sponsorship marketing, teams and companies must activate in ways that resonate with the events participants and spectators. Here you will find Motorsport UK Academy's Top Tips for funding your future. Vertex Racing are looking for sponsorship as they are participating in competitions as a Professional Class team. Partners Motorsport UK is the national membership organisation and governing body for four-wheel motorsport in the UK, representing competitors, volunteers, clubs and fans. Think about those reasons you stand out. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. We're not advocating that you try to steal someone else's sponsor. We understand racing can be an expensive habit and that's why we created a tiered program that will help . Coming from a motorsport background , Sean og started go kart racing at age 6. If you have a finger on the pulse of the businesses in your area, you should know when something new is opening. Start by making a list of the businesses youd love to work with. How a company calculates ROI will determine if sponsoring you has value to them and whether they renew or find other ways to spend their marketing budget the following year. I have spent the last few years racing on, Simon Adams & Team T3S Racing are seeking sponsorship for his race to the National Superstock Championship In 2019 Simon from Team T3S Racing intended to compete in his first year of racing, but the pandemic hit before the session commenced putting a hold, 16 year old Cayman Chohan is seeking sponsorship to allow him to carry on with his passion of motorsport My name is Cayman Chohan and for me, racing is rather more than a sport, but a way to convey my passion, emotion and true, James Wareing Racing is seeking sponsorship to help fund his karting career as he will be competing in the X-Kart Junior Kart Championship and many more My name is James Wareing. Why Tech Marketing Leaders Are Racing To Sponsor Formula 1 - Forbes Let them know how loyal race fans are. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Update your sponsor with reports on the work youve been doing for them. Go more into depth with your research to get a sense of their specific goals. Here you will find Motorsport UK Academys Top Tips for funding your future. How to get sponsorship in Motorsport and what are Sponsors looking for when handing out their cash. I'd be happy to discuss how we can help you stay ahead. This is a championship that is televised, 16 year old Lace Rowland is seeking sponsorship to help improve her future in her go karting career Hi, My name is Lace Rowland and I am a 16-year-old girl doing Rental Karting at my local track. Intangible assets include reputation, integrity, fan loyalty, series strength, relevancy, and things that you cant measure in traditional media. A Look Back At The Iconic Aston Martin F1 Logo Companies that never considered motorsports marketing as a viable medium are using it today to get their message across. Beyond Taxes: A Look at the Consumer Financial Services Sponsorship Coupled with fantastic knowledge, service and aftercare, what more could you ask for? MPM Drive Ltd is a professional racing car company that offers exclusive Racing Car experience and VIP racing events to individual and corporate clients worldwide. For more information, or to discuss commercial opportunities, please contact our Head of Commercial Partnerships Martin Fallon on martin.fallon@motorsportuk.org Help them build some team chemistry for the office, and let them see their race car in action. Johnson's Horsepowered Garage Joins Tony Stewart Racing for Charlotte "Our new partnership with the world-class Rahal Letterman Lanigan Racing team embodies . But these features dont work alone. Upload Photo of Vehicle/Team/etc: Upload Photo of Vehicle/Team/etc: Website. Long time partners like Weapon-R, PLX Devices, JNC Wheels, RPMOutlet.com, VerticalDoors Inc, Patterson Performance and newer partners like Action Clutch Inc, NVX.com, EZLip, Speedzone and over 150 other great brands are standing by to offer you sponsorships. I am, Harry Payne is the driver of Steinhausen Racing and he is now looking for sponsorship. With considerable live TV coverage on ITV, GT Cup TV, Amazon Prime and You Tube, viewed by millions, Dugganite Motorsport Sponsorship boasts considerable benefits for partners seeking unprecedented levels of PR, and maximum exposure to an ever-growing audience at the track, online, on the radio and on television. 27 Companies that Sponsor Individuals (athletes, artists, non-bloggers) Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. With Tax Day (April 18th) fast approaching, the Consumer Financial Services category-which encompasses accounting firms and online tax services like H&R Block and TurboTax-is top of mind for many Americans. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. If you haven't asked, you could be missing a major opportunity. Besides just providing sugary beverages to the masses, Pepsi has made itself an integral part of the sports world by sponsoring major-league games in a variety of sports. There is no doubt that the BTCC has traditionally offered a unique opportunity for sponsors, packaging exciting brand values with a loyal, passionate and nationwide fan base, both trackside and via its ever-increasing live terrestrial television coverage. Sponsor Racecars | Get Your Car, Track, or Series Sponsored Today Consistency is all about keeping going. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Clearly, some of the sponsor choices might seem controversial, especially after the exclusion of cigarettes. Find out more TeamBrit Team sponsor AAM Racing has a passion for racing, combined with their love of competition and, One of few female motorsport drifters, Vikki Weaver-Lynch seeks sponsorship to enable her to compete in her passion of motorsport. They can raise your overall value to a sponsor even if your tangible assets arent worth a lot. James Morris I am an Autistic motorcycle racer whom is looking to make my debut season in one of the most prestigious and. As long as you can provide value, youll go a long way. Assess whether what you can offer will help them reach their goals in a broad sense. Food and beverage manufacturers want sampling. Each company includes key contacts and. The first group of sponsors is Coca-Cola, Xfinity, Geico, and Busch. If you want to learn more about how to approach sports sponsorship, we've got three really great articles for you. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. An established part of the UK motorsport scene for bigger and faster cars, the GT Cup has continuously proved to be the championship of choice for discerning sporting drivers. I am reaching out as we currently have exciting openings for team sponsors and believe, Olivia Whyte Motorsport is seeking sponsorship as she has entered the Formula Women 2022/2023 competition starting on the 24th November 2022 Olivia Whyte is a24 year old female from Scotland who has entered to compete in the Formula Woman 2022/2023 competition. Alfie Taylor is looking for sponsorship as he competes in the Whilton Mill Kart Club Championship I am competing in this years Whilton Mill Kart Club Championship 2023, this will be live streamed on YouTube and Alpha timing channel. or 'What does it mean to post natively?' Dressage Riding, Equestrian, Show jumping (riding), Kronberg im Taunus. Are you going to help that business make more sales? After a successful 2022 in club, Thor Tulloh is looking for sponsorship for the Prototype Cup 2023 Thor Tulloh Prototype Cup 2023: Karting since 2018, and racing in the 750 Motorclub Locost Championship in 2022. If a company is doing well enough to advertise on a billboard, they certainly should be able to afford a race car. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Ashley Haase is looking for sponsorship to support the funds for his motorsport passion. One of the biggest mistakes drivers make is getting too lost in their own heads. These partnerships provide Racetech with increased exposure at races, events and in the media. Something went wrong while submitting the form. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Take a look at this blog post for an updated list. Light weight, strong and agile, the G56 is one of the most successful GT5 cars ever made. One company at the forefront of the new wave of motorsports sponsorships -- in series like Formula 1, NASCAR, IndyCar, NHRA, IMSA, and others -- is Sport Dimensions and its founder, Ron Schneider. It's the nature of the sponsorship hunt. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Most professionals now train and many compete in simulators. Many people pay to watch me race amongst others so Im looking out for any sponsors of all kinds of brands. They locked down that sponsorship through a local beverage distributor. Clutch Specialists reserve the right to stop any sponsorship programme at any given time throughout the sponsorship year. For our new Motorsport Sponsors briefing, we have selected 30 current sponsors of motorsports properties with contracts expiring in 2020 or 2021. James Morris is looking for sponsorship as he plans to make his debut season in a competitive motorcycle racing series. Dont feel like you need to include a shiny proposal document in the first instance. In 2021 I won the strc rally championship and last year came second Junior. That kind of thing is usually a sign of someone high up being a fan of motorsports, not a company making what they think are the objectively best business decisions. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik Some racers have found an interesting way to get together some extra cash, either for the whole season or a big event. Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. Create a clear list of features and benefits that you can pick and choose from. Endemic brands want winners to use their products. We came up against several unknowns with the gearbox and an upgraded 3.2ltr engine we were installing, which meant that the first flywheel and clutch didn't install. Magazines have fueled our love for racing for over a century. You need to think about why a business would spend money to sponsor you. Sponsorships and activations within Consumer Financial Services are on the rise up 25% YoY in the number of brands . Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? If you continue to use this site we will assume that you are happy with it. One of the first professionals to enter the new sport, Jim Beaver is an eNASCAR Coca-Cola iRacing Series franchise holder, owner of the Jim Beaver eSports eShort Course Triple Crown and World Cup, and Host of the Jim Beaver Show. The sponsored team will be responsible for submitting high resolution photos, upon the request of CG Motorsport. Racetech recognises the value of providing products for high-profile vehicles and athletes. This is a good way to find out information about companies and you will see who is performing well you will have more luck with a profitable company. - posted in Racing Comments Archive: The ECs announcement today that the tobacco ban may be accelerated from 2006 to 2004 made me wonder what the teams so heavily relying on fag money will do when that source dries up. You should start with a polite and confident introduction, follow with all necessary information and include something distinct (a USP) that makes the person listen. If you feel that you have what it takes to promote CG Motorsport products, we would like to hear from you. Maybe you race at another track and can help bring their product/service more exposure. Matt Martelli, CEO the Mint 400 and the California 300 and Kevin Miller, CEO of USAC explain how proper activation can increase the results and returns of sponsorship investments many times more than their actual cost. They have emerged as winners in virtually every discipline they have competed in, including British GT, International 24HR Series, International GT Open, Ginetta and Ginetta Supercup. Ernst & Young- EY is known for sponsoring and partnering with events and conferences ranging from Entrepreneurship, Healthcare and many more. All types of content creators and organizations use our platform, including: Looking For Sponsor v2.0.5 | Built with Gatsby. However recent years have seen disruption in the category, with Formula E, the Jaguar I-Pace trophy and the W Series trying to wrest fans from established giants like F1 and MotoGP. You will meet a sponsor in the strangest of places, so always be professional, have your elevator pitch ready, treat everyone like your potential next sponsor. Learn from Hookit, the company that built the first and most powerful Sponsorship Analytics and Valuation Platform to quantify and track the value and performance of sports sponsorships in social and digital media, how companies put monetary value on sponsorships. This Summit was filmed live from San Diego, California on June 17, 2022. Beaver and Joe Bricky, the Marketing Director of Virtual Racing School, will talk about opportunities in the growing world of SIM racing,how the best SIM racers in the sport are becoming influencers, and how to create value for brands in virtual motorsports. This one is pretty simple mathematics. and how Hookits algorithm estimates a dollar value from the data. Decks are used to get attention. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Advertisement. Now, in 2023, he he has eyes firmly set on the British GT4 Championship cup. Megan will explain how to make a content calendar, planning and scheduling posts ahead of time, and the right times to post. Talking with the team . The session will teach you why different companies sponsor racing, what they expect in return from their investment, and what you can do to create enough value to get their attention for a potential sponsorship. Mature companies want B2B, hospitality, and sometimes to bring back customer who were lured away by a competitor. Racing & Sponsorships - Valvoline Global It's always a great experience with the team at CarSponsors April 9, 2023 It's always a great experience with the team at CarSponsors, Thank you. Offering hospitality and a TV audience isnt enough. But remember; don't try to tell them they are wrong to sponsor someone else. They then had the unit back and did everything needed to re-engineer what we had received to make it work. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Companies Sponsoring College Athletes | Icon Source There are sponsorship opportunities wherever you turn but you need to think outside the box. Help us improve CareerBuilder by providing feedback about this job: Report this job Job ID: 2493674536. You may think that your work is done once the race season starts, but, in fact, that may be the best time to be lining up sponsors. This gains media coverage within the Motorsports and formula one community. However, a lot of bars may sponsor you with "product" or a tab after the races. Sam Pearson I compete in local Hillclimb events using a 2000 Ford Puma. Depending on where these billboards are located, the prices can be hefty. Once youve found the business youd like to approach, think about what their goals are. James Reilly is a 17 year old endurance racing driver from Canterbury, Kent and he is currently the youngest European to start a 24hr motor race at Silverstone. You can expect a sponsor to have to spend $1 in activation expense for every $1 of sponsorship to maximize the investment. This lead Ian to the AM class title and his second Ginetta Championship victory in three years. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. If this sounds like useful insight, you need Pearlfinders. Patrick Shelton, group owner of MPG, the largest motorsports group on LinkedIn with 43,000 members, will share his insights on how to use LinkedIn to create profitable B2B relationships. Facebook. Sponsorship is a business deal between you and a company you are not a charity and a company will not give you free money. Sponsoo connects sponsors with thousands of athletes and clubs of more than 300 different sports. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Vikki Weaver-Lynch is a female Motorsport enthusiast based in the West Midlands, UK entering into the world of Drifting and is almost ready for, Ducati MotoGP three-year sponsorship deal introduces technology company Lenovo to take over naming rights from Mission Winnow.